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Digital Marketing + AI

Build practical digital-marketing skills around the goals that matter to you.

Online English Beginner → Job Ready Flexible learning plan

Choose what matters.We’ll help shape the learning plan around your goal.

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Start from where you are.

  • Freshers
  • Students
  • Career switchers
  • Working professionals with 0–2 years of experience

Companies that hire for related roles.

Agencies, product companies and in-house marketing teams recruit people across SEO, social media, paid media, analytics and marketing operations.

Indicative entry-level CTC in India ₹2.5–5 LPA Market reference only. Actual pay varies by role, location, employer, experience and demonstrated skills.
Dentsu WPP GroupM Publicis Accenture Amazon Zoho Freshworks

Examples only. These companies are not presented as Catalyst hiring partners.

Choose the marketing skills you need.

Open any topic to explore its focus, tools and practical work. We can shape a learning plan around your goals.

A course built around your next step.Discuss the topics you need, your current experience and the outcome you want.
Plan your learning
FoundationsFoundations & Strategy

Focus: Digital Marketing & Business Fundamentals

Key concepts and tools: Marketing channels, business goals, customer journey, funnels and target markets.

Practical assignment: Target Market Strategy Document

ResearchEconomics & Research

Focus: Funnel Economics & Market Analysis

Key concepts and tools: Competitor research, market sizing, CAC, LTV, conversion rates and unit economics.

Practical assignment: Competitor Audit & Unit Economics Model

SEOSearch Engine Optimization

Focus: Keyword Research & On-Page / Technical SEO

Key concepts and tools: Search intent, keyword mapping, content optimization, technical checks and site audits.

Practical assignment: Comprehensive SEO Site Audit

SearchAI Search & Local SEO

Focus: Search Console, Local SEO & AI Search (AEO/GEO)

Key concepts and tools: Google Search Console, Google Business Profile, local-pack visibility, AEO and GEO.

Practical assignment: GSC Performance Report & Local Pack Setup

SocialOrganic Social & Creatives

Focus: Social Media Strategy & Creative Production

Key concepts and tools: Content pillars, content calendars, copy, creative formats and AI-assisted production.

Practical assignment: 1-Month Content Engine & Creative Kit

Paid mediaPaid Social

Focus: Meta Ads Campaign Execution & Optimization

Key concepts and tools: Meta Ads Manager, campaign structure, audiences, budgets, creative testing and optimization.

Practical assignment: Full-Funnel Meta Ads Blueprint

Paid searchPaid Search

Focus: Google Search Ads & Bidding Strategies

Key concepts and tools: Google Ads, keyword match types, ad groups, bidding, ad copy and Quality Score.

Practical assignment: Google Search Ads Setup

CROPerformance Media & CRO

Focus: Landing Pages, CRO, YouTube & Display / PMax

Key concepts and tools: Landing-page structure, conversion principles, YouTube Ads, Display and Performance Max.

Practical assignment: Landing Page Wireframe & CRO Audit

AnalyticsTracking & Data Layer

Focus: Web Analytics & Tag Management

Key concepts and tools: GA4, Google Tag Manager, events, conversions, UTM tracking and data quality.

Practical assignment: GA4 & GTM Event Implementation

ReportingReporting & Automation

Focus: Looker Studio, Email Marketing & CRM

Key concepts and tools: Dashboards, reporting, email sequences, CRM basics and simple marketing automation.

Practical assignment: Interactive Dashboard & Automated Sequence

AI workflowAI-Powered Marketing & Automation

Focus: WordPress, AI Marketing Workflows & No-Code Automation

Key concepts and tools: WordPress, ChatGPT, Gemini, AI creative tools and no-code workflow design.

Practical assignment: AI-Powered Marketing Workflow

CapstoneCapstone & Career

Focus: Capstone Presentation, Portfolio & Job Readiness

Key concepts and tools: Campaign storytelling, portfolio building, interview preparation and presentation skills.

Practical assignment: Final Capstone Presentation & Portfolio Deck

Use AI across the marketing workflow.

AI is a practical layer in the course—not a separate AI-engineering subject.

Tools include: ChatGPT, Gemini, and Midjourney or equivalent creative tools.

ResearchContentSEOSocial media AdvertisingCreative generationAnalyticsAutomation

Finish with campaigns and work you can show.

Complete the course requirements and final capstone to receive a Catalyst certificate of completion.

  • Catalyst certificateIssued after completing the course requirements and final capstone.
  • Marketing case-study workSEO, social media, paid campaigns, analytics and automation examples.
  • Capstone portfolio deckA clear presentation of strategy, execution, measurement and learning.
You’ll earn a Catalyst certificate.
CATALYST

Certificate of Completion

This certifies that Your Name has successfully completed the

Digital Marketing + AI Program

Flexible online learning plan

Prepare for entry-level digital marketing roles.

The course supports preparation and portfolio building.

Questions before you join.

Clear answers to the questions students ask most.

Is this suitable for freshers?

Yes. The program starts with the foundations and builds toward practical, job-focused work.

Do I need prior digital marketing experience?

No. The course is designed for beginners.

Is the course online?

Yes. Classes are live and online.

How is my learning plan decided?

Tell Catalyst about your current experience, the topics you need and the outcome you want. We will help shape a suitable learning plan.

What projects will I build?

You will work on SEO, social media, ads, landing pages, analytics, automation and a final full-funnel capstone.

Will I receive a certificate?

Yes. A Catalyst certificate of completion is issued after you complete the course requirements and final capstone.

Ready to build your next career move?

Practical topics. Real projects. Practical AI. Job-focused learning.

Book now